Reebok has launched its ’90s-influenced “Sport The Unexpected” campaign, unveiling with it an updated take on its original Aztrek sneaker. Dubbed the Aztrek Double, the new kicks feature a bulkier silhouette that recall the chunky aesthetic and nostalgic vibe of the era that inspired the visuals. Our goal was to convey that vibe through 12 different Reebok ambassadors for Serbian market, so we made sure they were cool enough in these new 90’s influenced sneaker for social media campaign.
Client: Reebok Serbia
Production: Braća Burazeri, 2019
Concept: Nikola Pazarski
Art direction: Ivana Petrović Radojčić
Directed / edited: Nikola Pazarski
Cinematography: Nikola Pazarski
Light: Strahinja Pavlović
Photographer: Nenad Radojčić
Stylist: Ivana Petrović Radojčić
Make-up: Marija Nikolić
Hairstyle: UHS Taubner
Models: Lea Davogić, Kristina Bekvalac, Teodora Miljković, Luka Grbić, Luka Raco, Iva Ilinčić, Mina Sovtić, Aleksandra Duende, Iva Chu, Pablo Kendi.