Digital campaign for Tuborg limited Christmas edition beer – Xmas brew.
Over the years, this dark pilsner has become a clear sign of the New Year’s holidays. In Denmark, the annual launch of Tuborg Christmas Brew is traditionally marked by an event known as ‘J-day’, which is organized every first Friday in November. On that day, Carlsberg employees drive in a small pickup truck and tour bars and cafes, along the way singing the traditional Tuborg Christmas Brew song and sharing this winter brand to guests.
Production: Firma Creative
Agency: Executive group
Client: Carlsberg Serbia
Director/Producer: Nikola Pazarski
Cinematography: Strahinja Pavlović
Costume: Nevena Jović, Anja Plemić
Production design: Dragana Baćović
1st AD: Rade Končar Koturović
Focus puller: Dragan Trifunović
Editor: Nikola Pazarski
Animation: Saša Pazarski – Level 3
Gaffer: Aleksandar Božić
Sound design: Luka Jočić
Xmas Santa: Toma Bibić