Illuminating its wearer after dark, the campaign shows how the Nite Jogger silhouette brings together function first technology and forward-thinking design, in order to push today’s nighttime creator firmly to the forefront on the streets of Belgrade. Inspired by official campaign created by British artist and filmmaker Frank Lebon and his ode to the people and things that thrive in spaces generated by darkness.
Client: adidas / Buzz
Agency: Gingernet
Video by: Nikola Pazarski
Producer: Ana Stanković